view current print edition






GreenGate Fresh makes coleslaw easy for foodservice

Continuing to build a product line that brings value to customers, GreenGate Fresh is now offering a fresh-cut coleslaw kit for the foodservice and deli industries.

The Western-grown cabbage is backed by a 100-year farming heritage and the support of Fresh Avenue, the national sales team for GreenGate Fresh.coleslaw2

“The chains that I’ve worked with notice a significant difference between ready-made and freshly prepared coleslaw,” said Jamie Shipley, Southeast regional sales manager for Fresh Avenue. “The kit makes it easy to prep and serve, and really there is no substitute for the flavor of coleslaw made fresh each day.”

“We worked with a regional chain that was struggling with a consistent coleslaw,” added Scott Bricker, sales director and partner at Fresh Avenue. “The recipe wasn’t the same at each location, but we helped put together a kit that brought a consistent slaw.”

Fresh-cut produce kits are not a new thing for Mark Vaughan, managing partner of Fresh Avenue. In his early career, he pioneered fresh-cut produce kits, providing easy, consistent items for deli and foodservice.

“All of our interactions with our customers begin with GreenGate’s line of fresh-cut products,” said Vaughan. “From there we continue to build value with items from our other producer partners. By adding a coleslaw kit to GreenGate’s offerings, we are now multiplying the value Fresh Avenue brings to foodservice and now the deli market.”

Samples of GreenGate’s new coleslaw kit will be available at the upcoming International Restaurant Show in New York at booth No. 1671. For more information, visit or contact the Fresh Avenue team at 888/FRESH40 or