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Zespri to feature packaging options at PMA Fresh Summit

At the PMA Fresh Summit in New Orleans, attendees are invited to the Zespri booth (No. 901) to blend up a smoothie on Zespri’s blender bike or relax with a cool, refreshing kiwitini.12ozSunGoldBagnoShadow

Additionally, regional market development managers will be on hand to plan customized programs and visitors will have an opportunity to go on a virtual reality tour inside a New Zealand kiwifruit orchard.

Zespri’s vast assortment of product packaging, including a new on-the-go SunGold three-pack and family pack, will be displayed at the booth and the New Product Showcase. And a celebration of the 20th anniversary of the Zespri brand will be held the afternoon of Oct. 20, which will feature festive décor, delicious kiwifruit recipes and a Zespri cake.

“Last year was our first time exhibiting at PMA,” said Sarah Deaton, Zespri’s marketing manager for North America. “Our Toasted Coconut SunGold Kiwifruit Cups were one of 10 finalists in PMA’s Sensory Experience contest. We are a finalist again this year and are featuring our Zespri Kiwi Frui-shi recipe. We are also a co-sponsor of the welcoming reception and we have our team ready to go for the 5K run.”

The Zespri team is excited for another successful event at PMA. “We have come full circle since our launch at the show last year,” added Deaton. “This has been an incredible year for Zespri. We opened our Newport Beach office and are building our team to help our customers grow their business. We are developing Northern Hemisphere supply options to enable us to become a 12-month brand. The SunGold Kiwifruit has strong consumer demand, driven by Zespri’s consistent quality, sweet, tropical taste and longer shelf life.”

To help promote the variety of kiwifruit, Zespri introduced its new packaging design at last year’s PMA. The packaging features clean, simple imagery and messaging that highlights Zespri Kiwifruit’s freshness and taste. “Cut. Scoop. Enjoy!” is displayed with an image of a spoon in the kiwifruit to communicate its ease and convenience of eating a kiwifruit.

The packaging options include various weights of clamshells, bags, loose bulk and displays. Zespri is offering two new packaging choices for the SunGold, which are being showcased at PMA:

Zespri’s on-the-go bag contains three medium-sized SunGold Kiwifruit and a spife utensil that makes it easy for consumers to enjoy on the go. It’s the ideal snack to take to the park, beach or wherever the fun may lead.

Zespri will also introduce the family pack SunGold kiwifruit bag for shoppers seeking larger packs. As demand for healthier snacks increase, families are looking for healthy options. The family pack offers great nutrition and taste for the whole family to enjoy.