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Red Sun continues expansion, looks to save the Monarchs

Leamington, ON-based Red Sun Farms will once again exhibit at the New England Produce Council Expo on Sept. 12-13, at the Boston Convention & Exhibition Center in Boston.

“We will be focusing on our organic grape tomatoes and cherry tomatoes-on-the-vine,” said Jim DiMenna, president of the greenhouse vegetable producer. “In addition, we will focus on our specialty items, including our Chefs Medleys and Monarch Pearl tomatoes.”

Representing Red Sun Farms at the NEPC expo will be Kyle Moynahan, sales program manager, and Mike Gianatti, sales account manager.

DiMenna explained that the company is currently promoting its Save the Monarchs campaign which is an effort to raise awareness about the declining Monarch butterfly population.

“Each of our Monarch Pearls’ pints will have the Save our Monarchs Foundation logo on them,” said DiMenna. “The foundation is an organization focused on rebuilding the Monarch population.”

chefscollectionaug18Red Sun Farms Artisan Series Chef’s Collection Gourmet Tomatoes.In addition, Red Sun Farms will be conducting contests and promotions related to the Monarch butterfly initiative. More information is available at savethemonarchs.redsunfarms.com.

According to the foundation, monarch butterfly numbers are down 90 percent from the population in 1992. Red Sun Farms is focused on promoting the campaign in an effort to raise awareness regarding the drastic decline.

In the past several years, Red Sun Farms has experienced tremendous growth and expansion. In addition to Canada, the company produces in Mexico and in several U.S. locations.

“We recently expanded once again with a new distribution center in Vancouver, British Columbia,” noted DiMenna. “This facility will enable us to provide fresh quality produce to the West Coast.”

Heading that location will be the company’s new Senior Sales Account Regional Manager, Rob Jackson.

“Rob brings over 30 years in the produce industry, and has an extensive knowledge of the West Coast market,” added DiMenna.

“In addition, Red Sun Farms welcomes Mike Gianatti to the team as our sales account manager,” he continued. “Based out of Connecticut, Mike brings over 20 years of experience in the produce industry.”

This year marks the first time that Red Sun Farms will exhibit at the NEPC expo. DiMenna stressed that the event will enable the company to showcase its produce line to a new audience who may not be familiar with the company and its high-quality line of greenhouse produce.