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Rocky Produce staying busy

The end of spring is always a busy time for Rocky Produce Inc. in Detroit, and Dominic Russo, buying and sales director/logistics coordinator for the fourth-generation family-owned company, said 2017 is shaping up to be one of its busiest.

“This time of year, fruit is selling in a big way. There are summer fruit items that are just starting to take off now,” he said. “Our goal is to take care of our customers and continue to partner with growers who have a good reputation for quality and do anything we can to support them.”

The company is proud to call itself “Detroit Strong,” which to Russo means recognizing that Rocky Produce wouldn’t have the legacy it has achieved without the opportunity of a prosperous city.

Dominic-Russo---ELP-2012Dominic Russo“It’s the resilient spirit of Detroit that makes us all want to give back to our city and its people,” he said. “Most of our business is in the Southeast or Michigan area. There’s a great blend of chainstore retailers, independent retailers, wholesalers and food service. It’s quality-driven and value-driven. We enjoy going after it and paying attention to detail.”

For more than 50 years, Rocky Produce has been delivering a full line of quality fruits and vegetables — organic or conventionally grown — around Michigan, and over the years has expanded its service to include retailers in the Midwest, Mid-Atlantic, South and Ontario.

Rocky Produce’s commitment to the family legacy, Russo said, is what makes working with the year-round produce provider so compelling.

“We’re working harder than ever to stay competitive and maintain our position in the supply chain,” Russo said. “It’s working and our efforts are paying off. We just want to continue with our fundamental values of taking care of our customers and offering quality product and quality service. As long as we can do that, we’ll always see a place for us in the supply chain here in Michigan.”

One of the great things about Michigan is its diversity and with large populations of a number of different ethnic groups, that only adds to the interest in different produce items.

“It helps out for the demand on the everyday market,” Russo said. “What sells best is seasonal. Those are more promotable, tastes good and looks good.”