COMPANY PROFILES

New Titan Farms sales team takes the field
Together the five new sales team members, with their leader, Daryl Johnston, vice president of sales, have 60 years’ experience in produce sales. Most have been on the job since April 1, and none more than a month. They all live in or near Titan Farms in Ridge Spring, SC. “I told them I wanted boots in the ground where the tree roots are,” said Johnston. He will keep his hand in with a sales cubicle in the center of the new offices, amid other team members. The... Read more
All details are in place at Christopher Ranch for water supply into the future
Because garlic is an annual harvest and storage crop item for Christopher Ranch, headquartered in Gilroy, CA, spring is more about continuing to manage its storage inventory and maintaining its supply to customers as sufficiently as possible until its new crop starts in June and July. Anthony DeAngelis, director of the northeast division for Christopher Ranch, said the company hopes to have some greater opportunity to promote in the late summer. Anthony DeAngelis,... Read more
A.J. Trucco’s ‘TruStar’ line of branded products moving strongly
Something great is always happening at A.J. Trucco, located on the Hunts Point Terminal Market, and this season is no different. The company’s long tradition of importing and distributing Italian chestnuts continues, as does its widely expanded commodity line that includes kiwifruit, citrus, blueberries, grapes, garlic and figs, a wide array of dried fruits and nuts and an organic line. On April 1, President and Chief Executive Officer, Nick Pacia, said that the... Read more
California Giant running exciting spring and summer campaigns
California Giant Berry Farms grows and ships strawberries, blueberries, raspberries and blackberries. In early May the company was shipping strawberries from California. Cindy Jewell, vice president of marketing, said production was primarily from the Santa Maria and the Salinas/Watsonville areas. “These regions will continue to produce fresh strawberries well into the winter months until it rains, which is typically November,” said Jewell. “Blueberries are now... Read more
Superior berries translate to success for Well-Pict
Building a successful berry program begins with highly focused attention to detail. For Well-Pict Berries, this means marketing superior fruit. “Well-Pict’s proprietary varieties are bred the old-fashioned way, through years of careful cross-pollination, to produce the best quality, most flavorful, good-looking berries, and they’re only available from Well-Pict,” said Jim Grabowski, director of marketing. Grabowski said the company’s customers can be assured of... Read more
Well-Pict promotion combines berries and summer concerts
Well-Pict’s summer promotion, “Where Will Your Berries Take You?” is designed to drive consumer purchase as well as offering consumers the chance to win their way to a concert of their choice. The promotion kicks off July 1 and ends July 31. Retailers can order their free materials now through June 5, at wellpict.com/poskit. Consumers can enter Well-Pict's contest for the chance to win one of four $50 gas gift cards and a grand prize of a $500 Ticketmaster gift... Read more
NatureFresh Farms rolls out Greenhouse Education Center to consumers
 In an effort to educate consumers on how greenhouse produce is grown, NatureFresh Farms recently unveiled its custom designed mobile Greenhouse Education Center to hundreds of customers at Loblaw Cos.-owned ‘ZEHRS’ store in Cambridge, ON. “To say the unveiling at ZEHRS was a success would be an understatement," Peter Quiring, president, said in a press release. "The reception we received was fantastic. Customers throughout the entire day were very keen to... Read more
Gourmet Trading is cautiously optimistic about water conditions in California
Gourmet Trading Co. handles organic and conventional blueberries, with supplies produced in California, Argentina, Chile, Oregon, Canada, Florida, Georgia, Peru, North Carolina and New Jersey. Scott Hulsey vice president of procurement for the company, said, “We have an additional 50 acres of blueberries being planted in California currently. Gourmet Trading’s programs are also growing in the Southeast.” Hulsey also addressed the current... Read more
Last season, Tudor Ranch Inc. in Mecca, CA, added the sales team of Vincent B. Zaninovich & Sons to the longtime relationship it has held with Unifrutti of America Inc. It worked so well that the same model will be used this year. George Tudor, one of the co-owners of the family-run operation, said the idea was to give the Tudor labels more potential buyers. He explained that the Coachella Valley grape deal dovetails perfectly with Philadelphia-based Unifrutti’s... Read more
Flavor 1st doubling packaging capacity with latest technology
Flavor 1st can track the produce that customers receive down to the farm, what field it came from, the date it was picked along with any and all maintenance for that field, and now they can also package twice as fast as they had before. The company added 40,000 square feet to its building in Mills River, NC, and also installed a brand new Aweta line. “It has a camera system that sorts by color and by size, and it allows us to mechanize our packingline a lot better... Read more
Procacci Bros. still on the cutting edge in every produce and floral detail
Philadelphia-based Procacci Bros. aggressively expanded its floral department over five years ago, and continues “to boom” in that segment. Mike Maxwell, president of the company, said by collaborating with retail partners and wholesale outlets it is building unique programs for year-round floral expansion and sales. “Our floral team continues to bring in new and exciting items to help captivate shoppers and bring something fresh to offer for different occasions... Read more
A smaller California stone fruit deal has led to better prices for the grower and more interesting marketing opportunities. At least that is the view of Bill Purewal, owner and president of PureFresh Sales Inc., headquartered in Selma, CA, and the exclusive sales agent of several San Joaquin Valley fruit growers. “We have expanded our lineup of black plums,” Purewal told The Produce News. “They have red meat and were a big hit with retailers and consumers last... Read more
South Carolina Assistant Commissioner of Agriculture Martin Eubanks credits South Carolina Agriculture Commissioner Hugh E. Weathers with starting the Certified SC Grown program, which makes it easy for consumers to identify, locate and buy South Carolina produce. Growers use the “SC Grown” logo only with the department’s approval, on first-quality products grown in South Carolina that meet U.S. No. 1 Quality Grade Standard or higher U.S. Grade Standards, whichever... Read more
WEST COLUMBIA, SC — You won’t catch Martin Eubanks making blanket predictions, not until the day he controls the weather. But with a nod to Mother Nature and her ability to wreak havoc on predictions, the 29-year veteran with the South Carolina Department of Agriculture foresees a banner year in produce for the state. Eubanks, the South Carolina Assistant Commissioner of Agriculture, was interviewed April 28 at the South Carolina Farmers Market here, between a hurricane... Read more
Rice Fruit Co. is one of the eastern fruit shippers that works steadily with a wholesale distributor in the Hunts Point Market. John Rice, who heads sales, said he finds the New York City market an excellent outlet for its fruit. “We ship about two-million boxes of apples, and 200,000 boxes of peaches to the city,” said Rice. “And we ship there 12 months a year. The New York market is one of our best, and has been for more than 40 years.” Rice Fruit deals... Read more
Vision Import Group recently moved its New Jersey office from River Edge to Hackensack. Ronnie Cohen, vice president of sales and a partner in the company, said during the eight years in its previous location the company grew in personnel and needed additional space. “And we have plans for the near future to increase our sales and add new categories to our existing lineup,” said Cohen. “Our new office space is double the size, and will allow us to make the additions... Read more
In late April, Jerry Porricelli Produce, located on the Hunts Point Terminal Market, was moving it entire line of produce strongly. The company handles about 70 items, mostly vegetables, herbs and tomatoes. It services a mix of retailers and foodservice operators throughout the tri-state area. Vice President, Ciro Porricelli, told The Produce News that eastern crops were in transition. “Florida is wrapping up, but states further north are running behind,” he... Read more
Every year brings new and major changes at S. Katzman Produce Inc., located on the Hunts Point Produce Market. Fourth generation family member, Stefanie Katzman, told The Produce News that even bigger changes will come in the future. “We have always serviced the Northeast, but now we are spreading across the entire East Coast,” she said. “And we have international customers in Canada, Europe and the North Atlantic.” She added that like most people, she’s happy... Read more
Up and running in late April, FresCo’s new website, www.frescony.com, is a fully interactive site that provides produce professionals with information on the company’s line, current programs, daily market specials, the company’s wholesale and retail services, national industry reports and even easy ordering instructions. “The purpose of the new site is to not make it easier for customers to place orders and keep them informed on current market conditions,” said... Read more
In mid-April, Lance Dichter, president of LD Logistics, headquartered at Hunts Point Terminal Market in the Bronx, NY, told The Produce News that trucking costs during the winter season this year were down. “We had lows in some months that we hadn’t seen in the past,” said Dichter. “Looking at comparatives to last year, rates even in late April are down slightly.” He added that truck supplies were still ample in April. “We’re not seeing shortages,” he said. “It’s... Read more