New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...
John Vena launches new site
John Vena Inc. has been in the produce business for a century. As the company approached its hundredth anniversary in 2019, President John Vena, the third generation of the Vena family at the helm, decided it was time to bring his team’s expertise to life online. The colorful website offers a host of new features. The Read More ...

With the harvest start date for California cherries is fewer than 15 days away, another cold winter storm came through the Modesto and Sacramento regions last night, bringing up to 0.4 inches of rain and dropping the minimum temps down into the 40s.


Once this region gets past this storm the weather for Thursday and Friday should be beautiful with highs in the mid-80s and lows in the upper 50s. Saturday and Sunday will cool off in to the 70s, but Monday, April 22 the highs will be back in the 80s.

The main growing regions of California, Arizona and western Mexico will all experience a two-day heat wave this Thursday and Friday followed by a two-day cooling period on Saturday and Sunday. Temps across the state will rise by 15 degrees on average this Thursday and Friday. Saturday and Sunday will cool off again by an average of 10 degrees -- look for temps to rise again starting Monday of next week.

Regions affected will be coastal California, the San Joaquin Valley, desert regions of California and Arizona, Baja California, Culiacan and the Sonoran growing regions of Hermosillo and Ciudad Obregon. Check the Weathermelon app for specific temperatures per location and commodities affected.

Watermelon season out of south Texas is getting close. Expect max temps over the next 10 days to be in the upper 80s and minimum temperatures to be in the upper 60s with winds ranging from 20 to 25 miles per hour daily. There is currently a slight chance of rain for tomorrow and again Wednesday, April 24.

All growing regions of Florida will see a decent shot of rain this Thursday and Friday, getting anywhere from 0.5 inches to an inch of rain over the two days. This rain will cover all regions from central Georgia down to Homestead, FL. This rain will be followed by two days of cooler temps on Saturday and Sunday. Please check the Weathermelon app for specific locations and all commodities that will be affected.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse