New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...
John Vena launches new site
John Vena Inc. has been in the produce business for a century. As the company approached its hundredth anniversary in 2019, President John Vena, the third generation of the Vena family at the helm, decided it was time to bring his team’s expertise to life online. The colorful website offers a host of new features. The Read More ...

Sacramento, CA, is a big growing area for California cherries. Right now, this region should be in bloom or already have fruit on the trees. Today and tomorrow Sacramento is expecting some light rain, but Thursday through Saturday the region is expecting a storm with up to 1.5 inches of rain. The bulk of the rain is expected to hit Friday (up to one inch) and 0.25 inches of rain on both Thursday and Saturday. After this weekend there is another potential storm for Tuesday, April 9.weat

Citrus regions of Fresno and Visalia are expecting some light rain today (0.14 inches) and then will see more rain on Thursday and Friday (0.5 inches). Salinas has a slight chance of rain today but may see up to 0.75 inches Thursday to Saturday. Oxnard most like will not see any rain.

The desert region is transitioning from their winter crops of lettuce and strawberries to their spring crops of Bells, beans, corn and eggplant. Bells traditionally start late April while the other three start mid-April, but with the warm weather this area is having look for production to start early and volumes to come on fast. This week daily max temps will range from a high of 89 today to a low of 83 on Thursday, but next week things will really heat up. A mini heat wave will start Sunday with a high of 95 and will max out Monday and Tuesday at a high of 98. Today the Coachella Valley is expecting some winds of 24 miles per hour throughout the day.

Florida appears to be entering a period of daily moisture activities but with very minimal amounts. Daily totals are between 0.06 and 0.12 inches in the southern half of the state. In the northern half they can expect a little bit more in total rain with daily numbers getting as high as 0.25 inches.

The highest rain totals are expected to come next Monday, April 8 as the entire state can expect to receive above 0.5 inches. Temps for the state will remain the mid-80s for a high and mid-60s for a low.

Every year this region seems to start earlier and earlier and this season is no different. They have kicked off their season with light supplies of peppers and cukes.

The max temp today in the area will only be 48, but inside the greenhouse the conditions are perfect. What can affect their growing conditions are cloudy skies, and it appears they can expect some rain this Thursday and more rain Sunday through Tuesday of next week. The weekend rain will be accompanied by warmer temps as the high on Sunday may touch 60 with a low of 46.

The current principal veg-growing regions of Culiacan and Ciudad Obregon will continue to see max temps in the low to mid-90s and minimum temps in the mid- to upper 50s. Quality and volumes should remain strong.

Torreon in the east will see max temps in the mid- to upper 80s this week and will rise to the mid-90s next week.

Michoacán is experiencing unseasonably warm weather right now. The areas of Apatzingan and La Huacana should have max temps in the 80s this time of year but currently are experiencing temps in the upper 90s and will get to 100 by Monday.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse