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New Zealand Envy and Jazz expected to turn heads
The New Zealand apple crop has landed, and retailers and shoppers should expect fresh, large and exceptionally flavorful apples to hit stores in June, enabling high-quality, year-round apple programs from T&G Global. T&G’s New Zealand apple volumes are up compared to last year, with Jazz and Envy driving the program, Read More ...
Western Growers mourns longtime staffer Tom Oliveri
Tom (Tommy O) Oliveri, a longtime Western Growers staffer who retired from the association in January 2018, several months shy of his 40th anniversary, died in his home Thursday morning, May 28. He was 67. Over four decades, Mr. Oliveri demonstrated uncommon dedication to the WG membership, establishing himself as a Read More ...
Homegrown Organic Farms earns EFI certification, shipping labeled product next week
Homegrown Organic Farms announced its certification from Equitable Food Initiative for its California-grown, organic stone fruit.  This certification demonstrates Homegrown Organic Farms’ dedication to the improved lives of its direct employees and all those associated with their organization.  EFI-labeled product will Read More ...
Magic Sun hires new sales operations director
Magic Sun, a leading hydroponic tomato grower in Mexico, is seeing strong growth and increasing interest in its program to deliver high-quality, year-round greenhouse-grown product. Alejandro Santander, vice president of sales and operations and one of the original founders of Magic Sun, indicated that the overall tomato market Read More ...
Buehler’s names new EVP of sales and marketing
Buehler’s Fresh Foods, a leading supermarket chain in northeast Ohio, promoted Mike Davidson to the position of executive vice president of sales and marketing. In Davidson’s new role his responsibilities include oversight of all current sales and merchandising departments, marketing, customer insights, central kitchen Read More ...
Patrinka Crammond joins Shanley Farms
Citriburst Finger Lime grower Shanley Farms has added Patrinka Crammond in business and program development. Crammond, has an extensive background in the produce industry, most recently seven years with Savor Fresh Farms Kiss Melon program in sales and retail program development. “With many retail relationships and experience Read More ...
John Vena launches new site
John Vena Inc. has been in the produce business for a century. As the company approached its hundredth anniversary in 2019, President John Vena, the third generation of the Vena family at the helm, decided it was time to bring his team’s expertise to life online. The colorful website offers a host of new features. The Read More ...

Warmer temps are coming back to Florida next week. This week has been on the cool side due a cold air mass that was sitting over the Southeast. This cold air has moved on and warmer temps are returning. By Sunday the areas of Belle Glade, Immokalee, Homestead and Plant City will all see high temps in the upper 80s and even some 90s on Monday and Tuesday. Minimum temps will also be warm in the mid- to upper 60s. Look for increased production from Florida later next week. Another storm could hit Florida Saturday, March 16 bringing rain and cooler temps.weat

FLORIDA PEACH AND BLUEBERRY UPDATE
The time is nearing for the first domestic blueberries and peaches of the season. Florida-grown peaches and blueberries are less than three weeks away. Al Finch, director of Florida Classic Growers, said crop volumes look good on both items, and first pickings of both peaches and blueberries should start the week of March 25. The peak of the harvest will be mid-April and the season will last into the middle of May if all goes well.

Finch said they have received some cold nights earlier this week that slowed things down a bit, but everything looks good going forward. Overall, they haven’t experienced any major weather issues this winter in Florida. He mentioned that the first week of March is usually the last chance they will see cool weather. Get ready to promote U.S.-grown peaches and blueberries for Easter this year.

CULIACAN
Warm temps for now but will drop again next week. Yesterday and today saw a max temp of 97 with a min temp of 57. These are the definitely the hottest temps of the season so far. Starting Saturday, however, temps will begin to drop and on Tuesday Culiacan will only see a max temp of 77 and a min of 49. By Thursday the max temp will be back in the upper 80s but the colder nightly mins will continue at least through Friday, March 15. These low minimum temps are very unusual for this late in the season in Culiacan.

DESERT REGIONS
Yuma, Imperial and Coachella will see cool temps starting today through Monday. Max temps will remain the upper 60s and mins in the upper 40s. These regions will also see high winds today up to 25 miles per hour.

COASTAL CA RAINS AND HIGH WINDS
For now, the storms predicted to hit the coastal regions this Sunday and next Tuesday have been downgraded. Santa Maria and Oxnard now only have a 50 percent chance of a light shower on Sunday. Nothing that should affects harvests for Monday. These regions will see however some high winds today and next Tuesday. Castroville, the artichoke capital of the world, will see high winds next Tuesday and Wednesday around 35 miles per hour. Salinas has a chance for light showers tomorrow and next Tuesday but nothing major as of now.

CALIFORNIA CHERRIES - COMING SOON 
The California cherry-growing regions in the San Joaquin Valley have seen a cold and wet winter. Rain totals for the month of February were above normal for most of the valley whiles temperatures were below normal. Overall it has been colder and wetter than normal in most of the West.

Chris Zanobini, the director of Cal Cherry, a marketing board for California cherries, said that so far, the cold wet winter has been a mixed blessing. The cold weather all winter has provided an excellent number of chilling hours for the trees, which has led to a high concentration of bloom and hopefully a big crop. The rain and cold temps they are still experiencing, however, has the crop production about seven to 10 days behind schedule for now. Zanobini said the crop is in a critical stage and the growers are in a wait-and-see situation with regard to the weather. He is anticipating harvests to begin the first week of May for now. If all goes well, they will have a bountiful crop this year. 

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

Market Watch

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Western growing regions getting hit by rain, cooler temps

floral pulse