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2016-PMA-FLORAL-MARKETER-The Produce Marketing Association’s Fresh Summit & Expo Oct. 14-16 in Orlando, FL, drew 20,889 attendees from 65 countries, setting a new East Coast attendance record, according to a news release. The three-day event showcased new products, trends and technologies with more than 80 exhibiting floral companies —13 percent more than last year — in a sold-out Floral Pavilion.

“The show was bigger than last year, with some new flower farms and new brokers exhibiting,” Bill Prescott, marketing communications specialist at the Sun Valley Group in Arcata, CA, said. “As for the exhibition hall, we had great traffic and saw a lot of buyers in our booth. It was simply a very well-organized show.”

Michael Schrader, floral director for Schnuck Markets Inc. in St. Louis, received the 2016 PMA Floral Marketer of the Year award from Bonnie Armellini, owner of Gems Group Miami, the 2015 award winner.

DSC04449ORLANDO, FL — The Center for Growing Talent by PMA held a Women’s Fresh Perspectives Leadership Breakfast on Friday, Oct. 14 during the Produce Marketing Association’s Fresh Summit Convention & Expo, here. The featured speaker was Diane Nyad, who accomplished the feat of swimming from Cuba to Florida.

Michele Ziegler of Pactiv Corp. with Sarah Cullin and Larry Zink of Michigan State University.

apple4062OLDWICK, NJ — The Eastern Produce Council held its second annual Joe DeLorenzo Family Day and apple picking event Saturday, Oct. 8, at Melick's Cider Mill & Orchard, here.

Many EPC members and their families spent the autumn morning enjoying apple cider, cider donuts and, of course, apple picking, at the event that honors Mr. DeLorenzo. The event was conceived last year by the Eastern Produce Council as a way to honor the memory of produce industry veteran Joe DeLorenzo, a long-time EPC member, EPC past president and member of the EPC Hall of Fame, who died Nov. 12, 2014.

At the time of his death at age 64, Mr. DeLorenzo — who was known affectionately in business circles as "Joe D" — was director of produce merchandising and operations at Alpha 1 Marketing, which is the merchandising arm of Krasdale Foods, in White Plains, NY.

Laura and Michael DePrado of Final Touch Plantscaping LLC.

Ribbon-CuttingORLANDO, FL — The global fresh produce and floral industry gathered in record numbers Oct. 14-16 at the Orange County Convention Center, here, for the Produce Marketing Association’s 67th annual Fresh Summit Convention & Expo. The event drew 20,889 attendees from 65 countries, setting a new East Cost record for Fresh Summit.

Avocados from Mexico President Alvaro Luque and Chef Mark Garcia at the newly designed AFM booth.

DSC 1876The Fresh Produce & Floral Council held its bi-monthly Southern California luncheon meeting on Wednesday, Oct. 5, with the featured retail panel swelling the audience ranks to more than 280 guests. Moderator Michael Marks of led a trio of retailers — Miguel Garcia of Food 4 Less, Alfonso Cano of Northgate and Scot Olson of Grocery Outlet — through a discussion of hot trends in the produce industry.

Micki Dirtzu and Greg Mooney of North Shore Living Herbs.