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LEAD STORY

Pick your moments with Orchard View Cherries
As the first Orchard View cherries are being picked in The Dalles, OR, exclusive marketer Oppy is urging consumers to "Pick Your Moments” to enjoy these celebrated, superior cherries through summer. “We launched the Pick Your Moments brand positioning last year and were excited how well it resonated with our staff, customers and consumers, too,” Brenda Thomas, Orchard View’s president, said in a press... Read more

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Produce Pay launches marketplace featuring Blue Book scores
Produce Pay, a leading financing solution for growers and distributors of fresh produce, has launched Produce Pay Marketplace, where buyers and sellers can complete real-time trades of perishable agricultural products through an online marketplace. “We listened to our clients and invested heavily to deliver this platform dedicated to the fresh produce... Read more

Company Profile

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Taylor Farms, a leading producer of salads and fresh healthy foods based in Salinas, CA, held its annual Scholarship Luncheon on Friday, June 16, where $170,000 in college scholarships was awarded to 12 first-time scholarship recipients and 22 renewal scholarships. All of the recipients are children of active full-time Taylor Farms employees and received a $20,000... Read more

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Matt Brigotti joins IPC as foodservice promotions director
Matt Brigotti has joined the Idaho Potato Commission foodservice marketing team as foodservice promotions director for the Northeast and Midwest, based in Richfield, OH. Brigotti will work closely with Tod Schmidt, the current regional foodservice promotions director and 16-year veteran who will be retiring... Read more