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LEAD STORY

California avocado market heads skyward
After a very difficult marketing situation during the first part of the season, dwindling supplies from Mexico have quickly created very strong demand for California avocados and the market continues to gain strength. Rob Wedin, vice president of fresh sales and marketing for Calavo Growers Inc. in Santa Paula, CA, told The Produce News May 25 that with Mexico’s production declining significantly in May, even better-than-expected... Read more

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“The weather system in Mexico took a toll on the mango crops this year,” said Ronnie Cohen, vice president of sales for Vision Import Group. “Growing areas have faced challenges such as hail and heavy rainstorms. Mother Nature has not been kind this year.” The weather affected the early mango programs. Crops were delayed because trees... Read more

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Vivid adds Peruvian asparagus deal, but Jersey remains key
vineland, nj — The New Jersey spring vegetable season was slowly getting started when The Produce News visited Vivid Fruit & Produce LLC in early May. So far the company was seeing the normal early items, such as asparagus, radishes, all the lettuces and all the greens. Jonathan Consalo, a managing member of Vivid, handles most of the sales as well... Read more

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Mission Produce expands organic avocado role
Mission Produce announced that Megan Rood has been promoted to organic category manager. In this role she will be responsible for managing key account relationships, working with emerging sources of organic supply and developing new organic customers.Megan Rood Rood has been with Mission Produce for... Read more