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Winter Squeeze increases demand for Texas Red grapefruit
Texas-based Winter Sweetz grapefruit, owned by Lone Star Citrus, is proud to announce another incredibly successful season thanks to its combined sales and marketing efforts promoting the Texas Red grapefruit variety. Committed to changing the perception that grapefruit has to be eaten cut in half with sugar on top to taste good, Winter Sweetz has prioritized its strategic marketing plan since its inception in 2015 by offering... Read more

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McDaniel Fruit Co. adding to bagging capability
As avocados have moved from a specialty item to a mainstream product and on to one of the most important sales drivers in the produce department, the number of SKUs carried by retailers has increased. “We are seeing an increase in sales of bagged avocados and we are increasing our bagging operations,” said Rankin McDaniel Sr. of McDaniel Fruit Co. in Fallbrook,... Read more

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Calavo on trend with bags and exports
The incredible rise of the avocado continues to show itself in many ways, including the increased popularity of bagged avocados in the U.S. marketplace and a growing demand for fruit in the export market. Rob Wedin, vice president of fresh sales and marketing for Calavo Growers Inc. in Santa Paula, CA, told The Produce News that his firm continues to add bagging... Read more


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Giumarra hires Southeast sales manager
The Giumarra Cos. hired Jay Robinson as sales manager for its Giumarra Southeast division. Robinson brings more than 20 years of produce sales and marketing experience to the role. “Jay’s comprehensive product and market knowledge will be integral in our initiative to expand our business,” said Stu... Read more