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Produce industry tackles Super Bowl sales and promotions
Are you ready for some football? The produce industry sure is. No matter which way you cut it, the produce industry is sure to score big this Super Bowl season. After all, there’s no better way to watch the Big Game than with some fresh fruit and veggie-inspired snacks and dishes. “Merchandising for the Big Game is a very smart idea for produce,” said Jan DeLyser, vice president of the California Avocado Commission. “For... Read more

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Giorgio Fresh says organic mushrooms  continue to be a top and growing trend at retail
Organic produce has had a couple of highs and lows over the past few decades, but today, few (if any) produce professionals dispute the fact that organics are growing at a very high rate of speed and have evolved into an integral part of nearly every produce department across North America. Lucretia Parish, southeast vice president of sales for Temple, PA-based... Read more

Company Profile

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Organics date back nearly 30 years at Stemilt
“Organic” as a category continues to expand at Stemilt Growers in Wenatchee, WA, drawing from a practice established nearly 30 years ago when many growers considered it to be a passing fad. According to Brianna Shales, communications manager, “Organics aren’t actually new at Stemilt. We’ve been growing fruit organically since 1989, and this early adoption has... Read more

People

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Catherine Gipe-Stewart takes Domex Superfresh Growers to new heights
As an avid hiker who is always on the search for the next mountain to climb, 29-year-old Catherine Gipe-Stewart is constantly soaring to new heights — both in her personal and professional life. “We’re in the wonderful Yakima Valley, which is right next to the Cascade Mountains,” Gipe-Stewart told The... Read more